💜 How I Started My Jewelry Brand “Gaurangi” From Scratch — A Journey of Legacy, Love, and Vision

Some journeys don’t begin with a business plan. They begin with a name — a memory — a legacy. I’m proud to say that I am the fourth generation in a family where business isn’t just about profits; it’s about purpose. My grandfather, Late Gurusharan Prasad, was a visionary businessman, even while living in a small village in Bihar named Dighwadubhawli, in the Gopalganj district. I lost him when I was just six years old, but his presence in our family stories never faded.

I came to know him deeply through the eyes of my grandmother Late Shanti Devi, my father Mr. Dinesh Kumar, and my mother Mrs. Poonam Gupta. As I learned more about his dreams, his resilience, and how the village market is still known by his name, something stirred within me — a desire to continue what he began. A desire to tell the world about him. That’s when the seed of my brand was planted — not just a business, but a tribute.

A Brand Born From Legacy

After countless late-night discussions and months of research, my siblings — Divyanshu Raj and Saumya Shree — and I decided to bring our grandfather’s vision to life. He had always wanted to explore the fashion industry. So, in his memory and with his spirit guiding us, we chose to begin our journey with something challenging yet timeless — jewelry.

And just like that, Gaurangi was born. The name “Gaurangi” was beautifully chosen by my sister and brother — a blend of culture and modernity. Inspired by Radha Rani, Gaurangi means “the giver of happiness” and “a charming person.” This name wasn’t just a label for our brand — it became the soul of everything we were building.

The First Steps Were Not Easy

From the beginning, we promised ourselves one thing: we will never compromise on quality. It was disheartening to see how many jewelry brands source cheap products from local markets and sell them at inflated prices. I didn’t want to be part of that cycle. I wanted to offer something that not only looked beautiful but felt beautiful — in quality, craftsmanship, and ethics.

So, I traveled across more than 10 states, visiting manufacturers, meeting importers, and learning how to curate and customize jewelry that truly stands out. Meanwhile, building the customer care team was another mountain to climb — until Mr. Aayush Gupta and Aman Singh stepped in. Their guidance helped us create a support system that we’re proud of today. Every customer is important to us — not just for their purchase, but for the trust they place in Gaurangi.

Our First Sale, Our First Smile

I still remember our first product — a pendant and earring set. The moment we shipped it out, I held my breath. We didn’t relax until the customer left us a happy review. That feedback? It wasn’t just a few words on the screen. It was validation that we were doing the right thing. That our hard work mattered.

Then came the day we received our first organic online order from a stranger — a completely new experience for someone who had only known offline sales. I can’t even describe the feeling. That one single sale carried the weight of all our efforts.

We Never Thought of Giving Up

There were hurdles — many, many of them. But giving up was never an option. We were not just building a business. We were honoring the memory of our grandfather and grandmother. In our toughest times, my father stood strong, reminding me that business is more than just profit or loss — it’s a responsibility. And my mother — my mentor — always encouraged me to dream big and live with purpose.

The First Time I Saw Someone Wearing Gaurangi

I saw someone wearing our jewelry at a family event. I just stood there, silently watching them smile and pose for pictures. That was the moment I knew — Gaurangi is not just mine anymore. It belongs to everyone who believes in what we believe. We may be doing small things right now, but I know — little by little — we can change the world.

What Gaurangi Stands For

Gaurangi is built on trust, transparency, and quality. We are committed to:
● Giving our customers the best quality jewelry at the right price.
● Building long-term relationships, not just one-time sales.
● Treating every customer like family.

To Anyone Starting From Scratch…

Here’s what I’ve learned:
👉 Research is everything.
👉 Quick learning beats perfection.
👉 Quality and honesty will always win.
👉 Trust your team — they are your greatest strength.

And most of all, don’t start a business just to sell — start it to serve, solve, connect, and honor something bigger than yourself.

💜 With love and vision,
Aditya Gupta
Founder, Gaurangi — wearing the story